Firebox.com Valentines Day

Having joined the creative team at Firebox in November 2017 , CC Morgan was able to lead the creative direction for the season of love! For Valentines Day 2018, she created the first Firebox.com homepage takeover, entitled ‘Level up your Love Game’. Harmonising retro 1980s arcade gaming and sci-fi textures to create the surreal world that is modern dating culture. Featuring iconic gaming characters, sparkly gin and the tears of unicorns.

firebox_valentines_coloured lighting gels neon arcade 80s campaign
 

Creative Direction, Art Direction, Campaign Design, Commercial Photography