The Brief: to create an informative ‘how to’ video to debunk Dr. Martens breaking in myths and encourage wearers to care for their boots.
Leading the project creative while working in-house at Dr. Martens. CC set out to create a more interactive, inclusive campaign with wearers at the forefront.
The social team posted a callout to wearers globally, to find out their craziest hacks to break in Dr. Martens. The responses served as the heart of the message, creating playful scenes informed by wearers, as well as brand-recommended tips.
Additional creative and production from BREAKS agency