Neoteric Collection

For Dr. Martens’ SS22 Fusion collection, Cece creative directed a global editorial campaign that was showcased across global markets. The campaign was brought to life at the renowned Printworks London venue during its closing season. With both Doc Martens and Printworks being deeply rooted in British manufacturing and closely tied to music and youth culture, the nightclub was a dream backdrop to photograph the collection.

Embodying the spirit of modern activism and punk rock, Sheerah Ravindren, supermodel was cast as the face of the campaign. Drawing inspiration from the realms of modern punk, rave and fashion culture.

Building a visual language around modern day punks, the team built a glitchy digital collage treatment to serve as the backdrop for the campaign.

Video by Jordan Rodriguez.