Future Metal

Art Direction

Celebrating a collection inspired by young rockers and their rebellious spirit, CC developed a creative, influenced by the resurgence of rave culture during the lockdown period. Transporting viewers into the surreal realm of jewel-toned club lighting, thick haze, with all spotlights on the star of campaign

Content from this photoshoot significantly propelled the product from a secondary level marketing message to a full-fledged global campaign, the rave-inspired photographs found their way into Dr. Martens Stores worldwide.