Doc Marten’s Still Summer

Tasked with creating a campaign for the latter half of the Summer season, painting Doc Martens footwear as an alternative summer staple. CC wanted to create a vibrant, cheeky global campaign, with a lighter, playful tone from Dr. Marten’s usual seasonal visual language.

Building a retro-feeling soundscape instead of music for the video campaign. Translating a sense of the surreal and silly with drole ice cream van sirens and exaggerated seagull sounds.

Creative Direction

Shooting during the Ibiza off-season, incorporating a vivid colour palette across styling and each location, for a playful take on how to wear Dr. Martens in summer.

Additional Creative and Production by BREAKS agency