The Great Frog x Dr. Martens
Handmade punk jewellery brand, The Great Frog and Dr. Martens celebrated their first partnership in 2023. Both British brands have a deep connection to punk rock music, as well as manufacturing beginning for both brands in the early 1970s. Instead of focusing on the handmade aspect of the partnership story, it felt important to communicate both brands connection to music by featuring two musically diverse up-and-coming artists during their pre-gig rituals.
Art Direction
Featuring two artists inhabiting two very different sounds: GROVE and Sam Akpro. Behind the scenes at the historic Bethnal Green Working Men’s Club served as the perfect backdrop for two British punk musicians to slouch across old leather sofas, playing pool and causing mischief before a show.
Leaning into both brand‘s origins, CC art directed a reimagining of 1970s styling in a modern way. Playing into this idea with iconography taken from vintage DIY Gig Posters, incorporating paper textures, scratches and tears to the film photos taken by Chad McLean and video by Jordan Rodriguez.
